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Saturday, February 11, 2017

Book Review - Platform by Michael Hyatt, Part 3

So here's the third post about my encounter with Michal Hyatt's book, Platform: Get Noticed in a Noisy World. I've already talked about the overall premise of the book and my expectations of it in my first post, and where it seemed to fall short in my second post. But let's get into the good parts!

In truth, I am running a sort of blog here at Singerreise - you're reading it right now! I use the website blogger to create it, simply because that one seemed to have the best "turn-key" format. With it, I post articles and resources that would be of interest to other singers, teachers of singing, students of singing, and those who just love learning about singers and singing.

So some of the stuff actually does apply to me directly. There's advice in there about the sorts of posts I should aim to make, how to post more efficiently, where to host the blog, landing pages, that sort of thing. Yes, sometimes the advice was "hire someone to do it for you," and until Singerreise starts earning a respectable income (Hint: patreon.com/Singerreise), that's off the table. But other times, though, there was negligible cost involved.

He also recommends that blog posts be no more than 500 words long - so that's why I've split this review into three sections (I still fail to get down to 500, but at least it isn't 3,000!). I'd love to get your feedback on this though - do you like the longer, more thorough posts, or the shorter, easier to digest posts. Ultimately, it's my readers I aim to please, not his.

The interviewing chapter was particularly interesting, as I had just completed my first interview. Of course, the chapter was about being a successful interviewee, and I had been / will be the interviewer, but the preparation aspects are absolutely connected.

Even his several chapters on Twitter - I know that Twitter is far from obsolete today. It may be that I haven't given it its due yet. So getting an @Singerreise account may be in my near future, though I'm still not entirely sure what I would say with it. (In the meantime, follow me at @JonathanDSilvia if you'd like.)

For me, probably one of the biggest pushes I needed was to get a subscriber list going. It's been on my to-do list for awhile now, but I really do need to start making significant progress on that.

There's also practical tips in there about presentation. Headshots, for example, came up several times. Even more immediate, my own performing website -- which I shall NOT link here -- is presently junk, and represents me very poorly. It uses a free template on Wordpress.org with a handful of customizations, but has not seen significant updates in years. It wasn't much to look at even when it was up-to-date. So this gives me a little push to be more pro-active about that.

In the end, the best use of the book is to give you ideas. It doesn't give you everything you need, and much of what it gives you you won't use, but there's going to be something in there to get you up and going. And that something might be just what you need to change the game.

I'll end with my favorite quote from the book. "Don't let someone else babysit your French Fries." It's a call to take responsibility. It's not up to some company or some manager to turn you into a success - that's all on you. You are responsible for where you are, but you also means you have the ability to change where you're going. So keep up the good work!

(Michael Hyatt - if you're reading this, notice that I'm ending with a question. :) )

Want to know what else I'm reading? Have some suggestions on other books I should review about business, personal development, and being a musician? Let me (and everyone else) know in the comments below!

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